For Knorr, we produced a commercial centred around the launch of their new Primerba pesto. The project came to us via Protails Agency, with a brief focused on capturing craftsmanship, speed and flavour in a way that feels contemporary and visually refined.

The shoot took place during a busy school kitchen day, where we worked closely around the chefs in real time. This created a natural rhythm on set, where precision and spontaneity came together and shaped the energy of the production.

By leaning into the movement of the environment, we captured a dynamic visual flow that reflects both the intensity and quality of professional kitchen work. The cinematography was kept clean and intentional, allowing the product and process to stay at the centre.

In post-production, the film was elevated with subtle text animation, reinforcing key messages without interrupting the visual experience. The result is a fast-paced, stylish commercial that connects product storytelling with real kitchen authenticity.